Our Story

WHY NICE
EXISTS.

Nice began in 2020 with a reason to do South African wine differently. Founder Hardy McQueen, a chef turned beverage entrepreneur, set out to build contemporary South African wine culture — not another version of the traditional Cape estate.

Why Nice exists

How Nice Is Made

A FOUNDER. A ROTATING CAST OF WINEMAKERS. NOT ONE ESTATE.

Nice is a collaborative model — a founder working with independent partner winemakers on each wine, rather than one house style from one estate.

Hardy McQueen, Founder

Founder

Hardy McQueen

Started Nice to bring a new generation of South African winemaking into everyday food, music and social life.

Where Nice Sits

CONTEMPORARY SOUTH AFRICAN WINE, ON PURPOSE.

Nice deliberately skips the traditional Cape wine visual language for something more current — built for the way people actually eat, drink and socialise now.

Contemporary Nice

THAT’S THE SHORT VERSION.

The rest is in the glass.

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